An initiative by IGM, Elanzia reimagines jewellery discovery by bringing India’s finest jewellers and master craftsmen together on one trusted marketplace.
Partner as Jeweller ↗
For generations, jewellery has carried
India’s stories.
Crafted by families, artisans, and master jewellers
whose legacy lives on in every piece.
Yet finding the right jewellery is often difficult.
The stories, craftsmanship, and trusted makers remain scattered and undiscovered.
Discover exceptional jewellery, beyond geography.
Explore trusted jewellers and curated collections from across India.
A national showroom for India’s finest jewellers.
Reach wider audiences, expand beyond local markets, and let exceptional craftsmanship travel further.
Extend beyond physical inventory. Elanzia enables jewellers to showcase collections digitally while giving customers access to curated jewellery from across India.
Experience jewellery beyond the display case with AI-powered virtual try-ons, allowing customers to explore, compare, and discover more styles effortlessly.
Transform product images into premium digital visuals with AI enhancement, helping jewellers build a luxury-grade online presence.
Understand customer preferences through AR interactions and gain insights for smarter merchandising and inventory decisions.
Access enterprise-grade digital capabilities while preserving your brand identity and customer relationships.
Designed for
Reach high-intent buyers across India and global NRI markets.
Showcase craftsmanship beyond regional boundaries.
Grow visibility without compromising brand identity.
Build trust through a curated, verified marketplace.
Explore India’s finest jewellers, curated in one place.
Virtual try-on to see every piece the way it’s meant to be worn.
Intelligent recommendations tuned to your taste and occasion.
A personalised edit of pieces that carry heritage and meaning.
Hear from the jewellers, partners, and customers shaping a more trusted future for jewellery commerce.
“I just looked at Elanzia, a product of India Gold Metaverse. It is a major project for small and medium-sized merchants who want to go online today — those who wish to compete with established brands and stand out from the crowd. It is a powerful tool that enables them to launch an online presence and create their own websites.”
“The AI-generated designs you have created are truly praiseworthy. The product you have developed for testing gold jewellery is also excellent. All your products are outstanding. I hope these excellent products achieve great success in the market and prove highly beneficial for all of us in the business community.”
“The product you just showcased is excellent. There is immense potential for business growth in the future — especially with this launch. I was particularly impressed by the way you have utilized AI to drive market expansion. My best wishes are with you.”
“My store is named Brij Jewels, and I really liked the Elanzia product. We are now looking towards the future. Until now, we hadn't done much in the e-commerce space within the jewellery industry. I believe you have created a product that allows us to focus on gold jewellery as well, and I find it to be an excellent product. The 'try-on' feature will be a huge help to customers, given that purchasing jewellery involves a significant investment — jewellery requires trying the pieces on. This product will be very beneficial in that regard, and I see great potential for it going forward.”
“Basically, it is a new thing in the market. Most of them in the B2C space don't have a product or app like this. So it is very good. We should try that. Thank you.”
“I really liked the 'Ram-Mudra' concept. I was also impressed by the app's features — specifically the AI-powered photo functionality that allows you to 'try on' the jewelry and showcase the pieces to customers visiting the store. It was a truly excellent and innovative concept.”
“I just logged in to the Elanzia App and I like the features — I can list my products, silver jewellery in color stones, lab grown, and I can list all my products here where it can be seen all over India. People from different states can see my product; it's a good marketing platform and I hope my products get good visibility and good sales opportunities.”
“Yeah, it's a truly amazing app. It's truly revolutionary, especially for the young generation who truly know how to use the technologies. It's just a very nice platform for them. Using technology in the jewelry business is a demand of the times. My daughter is with this new generation — she also wants to grow her jewellery business by using AI and technology. So your platform can be a great help in that.”
“Elanzia is an excellent product for retailers, especially the 'try-on' mirror feature, as it allows you to showcase items to customers efficiently and share a wide range of options. It gives you a competitive edge, helping you stand out from the rest. This product and marketplace represent an amazing initiative. All the very best and kudos to you.”
“I think it's a great technology product, much needed to create this unique platform where all the retailers and suppliers are available on one click to the consumer. I have seen this presentation at the last IBJA Gold Conference — it is amazing what this kind of platform and the other services IGM is doing. This is going to become a new way of buying in the future.”
“The best feature I found is the AI-powered tool that allows you to capture your own image and virtually 'try on' the jewellery — placing it on your face, neck, or fingers — to see exactly what looks best on you.”
“This is an interesting concept. I am looking forward to the launch and I feel like India needs a platform like this, and I'm really excited to see what happens next. All the best.”
“I really like your product. It brings various jewellers together and helps them go digital through your marketing initiatives. The jewellery business typically operates in a very insular manner, and many are apprehensive about going online. Your product offers them the freedom to enter the online marketing space, enabling them to market themselves effectively and sell their products across India.”
“I own a jewelry shop called Johri Palace; we have a traditional business selling traditional jewelry, and you are upgrading and modernizing it. I have fully come on board with you.”
“It's something new we have seen for the first time. Looking forward to working with you all. It's very good. It's very nice.”
If you’re a jeweller doing serious work, we’d love to bring your pieces to people who’ll actually appreciate them. Your brand, your story, your terms.
Across India, and the NRI world
An ecosystem buyers trust
Your brand stays your brand
Elanzia is India’s most advanced jewellery intelligence platform by IGM, a shop-in-shop ecosystem giving jewellers AI-powered search, Magic Mirror™ virtual try-on, white-labelled portals, and national digital reach.
It is Elanzia’s phygital model: customers discover jewellery online (75% of journeys start there), experience pieces at the partner jeweller’s store, and buy through a verified, trust-led platform.
Magic Mirror™ is Elanzia’s proprietary hyperrealistic virtual try-on letting buyers see necklaces, earrings, and bridal sets on themselves digitally before visiting a store.
Yes. Elanzia curates India’s heritage jewellers, contemporary designers, and regional master craftsmen into one luxury ecosystem — unlocking designs previously limited by geography.
National brands sell one house label. Elanzia is a curated multi-jeweller platform where independent jewellers keep their own brand and pricing, giving buyers differentiated, craftsmanship-led collections.
Marketplaces commoditise jewellery and own your customer. Elanzia gives jewellers premium technology — AI search, virtual try-on, POS sync, demand dashboards — while they retain brand, pricing, and customer data.
No. Elanzia strengthens physical stores by converting online discovery into showroom visits — digital shortlisting first, physical experience and final purchase with the jeweller.
NRIs can shop verified heritage jewellers and bridal collections remotely using AI search, hyperrealistic virtual try-on, and 3D showrooms secured by encryption and multi-factor authentication.
Jewellers can apply through elanzia.in. Onboarding includes a white-labelled portal, catalogue digitisation, Magic Mirror™ try-on, real-time POS synchronisation, and demand intelligence dashboards.
Private vaults are access-controlled digital showrooms for high-value collections — solitaires, bridal suites, heritage pieces — visible only to verified, high-intent buyers.
Yes. Bridal collections from jewellers across India are a core category — browse nationwide, try looks with Magic Mirror™, and complete the purchase with the partner jeweller.
Yes. Elanzia uses encryption, security audits, and multi-factor authentication, lists only curated verified jewellers, and lets buyers verify high-value pieces in person before final purchase.
Elanzia is a curated, verified ecosystem — not an open marketplace. Partners are selected for proven craftsmanship credentials, backed by IGM’s purity-certification capabilities.
Elanzia channels national and NRI demand to regional master craftsmen, promoting craftsmanship-led buying over discounting — advancing IGM’s mission of “Revitalising the Artisans.”
Partner jewellers get demand intelligence dashboards showing what buyers search, view, and try on — plus real-time POS sync to guide inventory and merchandising decisions.
